An independent, line-by-line review of shimaabeautycenter.com and shimaaacademy.com. This document shows you ten findings in full, eight problems and two things you are already getting right, chosen so you can judge the depth and quality of the work before you commit to anything.
Prepared for: Shimaa Beauty Center & Shimaa AcademyPrepared by:DanyCraftsScope: both websites, full reviewIssues found: 128Held for full report: 118
01, In plain English
We reviewed both of your websites the way Google, your customers and a phone on mobile data all see them. We read the code, checked how the sites appear in search results, tested the forms, measured how fast pages load, and inspected the systems your sites are built on.
We documented 128 separate issues in total. This document shows you ten of them in full, spread across every severity level, so you can see how we work and what the findings look like. The remaining 118, each with its exact location on your site and the recommended fix, are in the full report.
The finding you need to see first
Google is currently told your training courses are second-hand equipment.
Every one of the 13 course pages on Shimaa Academy is published to Google with a title that begins with the word “Used”. When somebody searches for phlebotomy training in your area, this is what they see:
How your page appears in a Google result
Used Phlebotomy Training Program for Sale at SHIMAA
Find Injectionable Certification Courses, Laser Certification Courses, Phlebotomy Certification Courses and other Equipment for sale at SHIMAA.
It does not stop at the headline. Behind the scenes, your website sends Google a machine-readable tag that tells it this course is a used item, the same tag a dealer would use for a second-hand machine. The web address itself contains the word used, permanently.
Your courses are excellent. The problem is that the software underneath your website was built for a different industry entirely, and it is describing your school as a used equipment dealer.
128issues documented in total
13critical, costing you customers now
38high, damaging trust and visibility
10shown in full in this document
118held for the full report
02, The complete picture128 issues, 8 shown
Before the examples, here is the whole audit at a glance: what we found, where we found it, and exactly how much of it this document is showing you. Nothing here is estimated. Every figure is a count of issues we documented individually.
Area of your website
Found
Critical
High
Medium
Low
Shown here
In full report
The platform your sites are built on
11
4
5
2
0
0
11
How you appear in Google
36
3
10
12
11
2
34
How customers reach you
22
3
8
7
4
2
20
Trust and credibility
11
1
3
6
1
3
8
Speed and mobile experience
12
0
3
6
3
1
11
Accessibility and inclusivity
16
2
4
7
3
0
16
Privacy and security
7
0
1
5
1
0
7
Behind the scenes
11
0
4
2
5
0
11
Things you are doing correctly
2
·
·
·
·
2
0
Total
128
13
38
47
28
10
118
Critical: costing you customers right now High: damaging trust and visibility Medium: holding the site back Low: polish and good practice Shown in this document Held for the full report
Two of the ten shown are things you are already doing correctly, which is why they carry a dot rather than a severity in the four columns. We show every positive finding we have, because an honest audit is not only a list of faults. That is also why the Critical, High, Medium and Low columns add up to 126 rather than 128.
SHOWN IN FULL: 10HELD FOR THE FULL REPORT: 118
Every one of the 128 issues is written up in the same format you will see in the next section: what we found, what it means for your business, the exact evidence from your site, and how to fix it. This document gives you the sample; the full report gives you the whole thing.
Why you are seeing a selection. A findings list is a working document. It is only useful with the location, the evidence and the fix attached to each item, and that is the report we hand over when we start working together. Showing you a representative sample lets you see the standard of the work first, and it keeps the detailed fix list where it belongs: in the engagement, not in the hands of whoever is currently maintaining your site.
03, How to read this report
Every issue is labelled so you can see at a glance how much it matters. We have deliberately resisted the urge to mark everything urgent. If everything is critical, nothing is.
Critical
Actively costing you enquiries, students or patients right now. Every day it stays unfixed, the loss continues.
High
Damaging how you appear in search results or how much customers trust you. The damage compounds quietly over time.
Medium
Holding the site back from performing as well as it could. Should be fixed within weeks, not months.
Working well
Things we checked and found done properly. We list them because an honest report is not only a list of faults.
04, Ten findings, shown in fullof 128
These are real examples from your audit, unchanged and unedited. Each one is followed by a note telling you how many more we hold in that area so you always know exactly what you are and are not looking at.
Critical findings
3 of 13 shown
Google is being told your courses are used equipment, on every course page
Critical
What it means for you
All 13 of your course pages carry a title beginning with the word “Used”, and the web address of each one contains it permanently. Behind the scenes your site also labels each course as a used item in the data Google reads. A prospective student searching for your course sees a second-hand equipment listing, and some will scroll straight past without realising it is a school.
What we sawUsed Phlebotomy Training Program for Sale at SHIMAA, Used Cosmetology Course, Used Advanced Botox Injection Training, and the same pattern on all 13 courses. Structured data: "itemCondition": "https://schema.org/UsedCondition"
1 OF 13 CRITICAL The remaining 12 critical findings are documented in the full report.
Your phone number is invisible to visitors, and nobody can tap to call you
Critical
What it means for you
On your Beauty Center homepage, your phone number, address and email exist only in the code that Google reads. They appear nowhere a visitor can actually see them. We then checked every page on both sites for a clickable phone or email link, the kind where a customer taps once and their phone dials. There is not a single one on the Beauty Center, including on your Contact Us page. Most of your visitors are on a phone, and this is a direct, measurable loss of enquiries.
What we saw Phone, email and address each appear exactly twice on the homepage, both inside the hidden data block. Clickable phone links found on the Beauty Center: zero. Clickable email links: zero.
2 OF 13 CRITICAL Two more critical issues affect how customers reach you, including a contact form that can reject correctly typed phone numbers.
Your reviews show a verification tick beside a date that can never change
Critical
What it means for you
Six reviews on your Beauty Center site each display a tick mark and a relative date such as “3 days ago”. Those dates are typed permanently into the page. They will still say “3 days ago” in two years. A review that appears permanently fresh, sitting beside a verification mark, is exactly the pattern both customers and Google treat with suspicion. Your reviews are otherwise strong and genuine, which makes it a real shame to undermine them this way.
What we saw All six timestamps confirmed as fixed text on the live site: 3 days ago · 9 days ago · 9 days ago · 15 days ago · 1 month ago · 1 month ago
3 OF 13 CRITICAL This is the only critical finding in trust and credibility, where your site also states two different star ratings for the same business.
High findings
3 of 38 shown
You have no way of knowing who visits your website
High
What it means for you
Neither website has any visitor tracking installed. No Google Analytics, no equivalent. You cannot see how many people visit, which treatments or courses they look at, where they come from, or whether the site brings you any business at all. It is like running the clinic without a reception desk. Every decision about your website is currently being made blind, including the decision about what to fix first.
What we saw A search of both sites for every common analytics system returned zero results. Your cookie banner still asks permission for Google Analytics cookies that are never actually set.
1 OF 38 HIGH Nine more High findings affect how you appear in Google. The other 28 are spread across the remaining areas in the table above.
Your footer logo takes longer to download than any photograph on your website
High
What it means for you
Your footer logo file is 303 kilobytes, roughly a quarter of the entire image weight of your homepage and heavier than every real photo on the page. It should be between 5 and 15. Your homepage then loads about 1.2 megabytes of images in total, all at full desktop size, in formats roughly a decade old, with no smaller version offered to phones. On mobile data this is the difference between a page that feels instant and one that feels heavy. Page speed is also a ranking factor in Google.
What we sawfooter_logo.png: 303,300 bytes · logo.png: 109,848 bytes · Beauty Center homepage: 12 images, 1,220 KB. Modern image formats in use: none. Smaller versions for mobile: none.
2 OF 38 HIGH Two more High findings affect speed and mobile experience, alongside 6 Medium and 3 Low.
Your Academy's location details contradict each other
High
What it means for you
Your Academy page labels an Arlington address as “Dallas Location”. Arlington is a separate city about twenty miles from Dallas. The phone number published next to it has a Houston area code, and your Instagram handle references Houston. Meanwhile your actual Houston campus is missing entirely from the data Google reads. Google cross-checks these details against your Google Business Profile, and when they disagree it becomes harder to appear in local searches in any of those cities. This is also one of the most fixable items in the whole audit.
What we sawDallas Location: 733 N Fielder Rd Ste B, Arlington, TX, 76012 · tel:+1 832 554 4470 (Houston area code) · shimaa_academy_houston on Instagram · Houston campus absent from structured data.
3 OF 38 HIGH Seven more High findings affect how customers find and reach you.
Medium findings
2 of 47 shown
A good page of yours is hidden behind a confusing menu label
Medium
What it means for you
This one is a good example of why reviews like this are worth doing line by line. Your Beauty Center menu has an item called “Repairs”, which makes it sound like you service machinery. The page behind it is genuinely well written content about your Repair and Restoration treatments: regenerative work, peptides, exosomes. A label such as “Repair and Restoration” would describe the same page accurately and let people find it.
What we saw The menu label Repairs appears four times across navigation and footer. The page itself is titled Repair & Restoration.
1 OF 47 MEDIUM Five more Medium findings affect trust and credibility, one of which is shown next.
Several photographs are stock images with the licence number visible in the filename
Medium
What it means for you
Seven photos across the two sites are Adobe Stock images, and each is stored under its Adobe Stock asset number. Adobe's terms are strict about continued use, and anyone who knows the asset number can check its status in seconds. We recommend confirming the licences are current and in your name. Separately, using stock photography for a medical aesthetics clinic means patients never see your actual facility, your team, or real results, which is the strongest proof you have.
What we sawadobe-stock-1521785313 · 1987758037 · 1882477610 · 1763216566 · 1879582457 · 546801076 · 503323143
2 OF 47 MEDIUM Three more Medium findings affect trust and credibility, with 41 more across the other seven areas.
What you are doing right
2 of 2 shown, nothing held
Your Facebook pixel correctly respects visitor consent
Working well
What it means for you
Your Facebook advertising pixel is properly held back until the visitor agrees to marketing cookies. We verified this on the live site rather than taking it on trust. This is exactly the right behaviour, and it is worth saying that the platform you are on does get this part right.
What we saw The pixel loads in a non-executing state and is only activated once the marketing consent category is granted.
Your connection security and redirects are correctly set up
Working well
What it means for you
Your sites use the current generation of encryption, your security certificate is valid, and every variation of your web address correctly forwards to the secure version. Visitors who type your address in any form land in the right place, and browsers show both sites as secure. No action needed here.
What we saw TLS 1.3, certificate valid to 1 November 2026, correct redirects from every address variation, and no mixed-content warnings on either site.
05, How we did this
We mention the method because a findings list is only as good as the work behind it. This is what producing the 128 issues involved.
Both sites, every page
Every page listed in both sitemaps, all 86 of them, read individually rather than sampled.
How Google sees you
Page titles, descriptions and the structured data each page publishes, checked against what Google actually displays.
Everything a visitor downloads
Every stylesheet, script and image on both homepages, measured for size, format and loading order.
Forms, field by field
Every input, label and consent checkbox on both contact forms, including what happens when they are submitted.
Infrastructure
Response headers, redirects, encryption, compression, caching behaviour and domain records for both sites.
Accessibility
Assessed against the international WCAG 2.2 standard, including keyboard-only and screen-reader use.
Every issue in the full report is written in the same format you saw above: what it is, what it costs you, the exact evidence from your own site, and how to fix it. Nothing is included on a hunch, and nothing is left out because it looked minor.
06, What we still need to check
We hold ourselves to reporting only what we can verify. Some things can only be confirmed with access to your accounts, or by testing from inside your systems. We have listed them here rather than guessing at them, and we will complete this section with you.
Items we could not verify without account access
Whether your contact form actually delivers messages. We can see how the form is built, but only a live test submission confirms an enquiry reaches you and where it lands.
Whether your booking and enrolment paths complete successfully. This needs a real end-to-end test on a phone, including your booking system.
Who owns the two domain names and the software account. This requires the registrar and the vendor agreement, and it matters before any other decision.
What your monthly fee contractually covers. We have seen no evidence of search work, content updates or error fixing. A written scope would settle it.
Whether you have access to Google Search Console. Neither site shows a verification record, which suggests not, and without it you cannot see how Google is indexing you.
How your Google Business Profiles compare against your website, for both the Arlington and Houston locations.
Whether your image and icon licences are current. These are paid assets used across both sites.
Your accreditation and state approvals, which are needed before any wording about certification is rewritten.
Real-world page speed on your customers' devices, rather than measured from outside.
Whether your email notifications are reaching inboxes or being filtered as spam.
07, What we recommend
Your two sites are in different conditions, and we would be doing you a disservice by treating them the same.
Shimaa Beauty Center has genuinely good content. The writing on your treatment pages is detailed, specific and confident, better than most clinics in your market. Its problems are mostly configuration: missing contact details, image weight, a mislabelled menu item, review dates. These can largely be fixed where they are, and you would see improvement within weeks.
Shimaa Academy is a different situation. Its problems are structural. The word “used” is built into every course address, your courses are labelled to Google as products rather than courses, and there is no way to publish tuition, dates or prerequisites. These are not settings we can change. They are what the platform is. And because search results accumulate over time, the longer those pages stay as they are, the more ground you lose to competitors who are labelled correctly.
Option one
We take over and fix what can be fixed
Correct the titles and descriptions that currently describe your courses as used equipment
Fix the misspelled course name everywhere it appears
Make your phone and email visible and tappable on every page
Install proper visitor tracking so you can finally see what is working
Correct the address, phone and location inconsistencies
Fix the contact form and the consent checkbox
Compress your images and reduce page weight substantially
Fix the accessibility problems that are quick wins
This delivers real, measurable improvement quickly. It does not remove the word “used” from your course addresses, and it cannot make your courses appear as courses in Google.
Option two, our recommendation
We rebuild the Academy, and fix the Beauty Center
Everything in option one, plus a new Academy site built for education rather than equipment
Courses correctly labelled so Google can display them as courses, with dates and pricing
Clean, permanent web addresses with no “used”, no “listings” and no numbers
Enrolment and enquiry forms that work and that you can track
Speed, mobile experience and accessibility built in from the start
Structured data and local search set up correctly for both campuses
Your current pages redirected properly so you keep whatever standing you have earned
Phased deliberately: the Academy first, because the damage there compounds in search. The Beauty Center stays live and keeps earning while we work.
Next step
Nothing in this report requires an immediate decision. What we would suggest is a short call to walk through the findings, answer your questions, and agree which of the two paths suits you. On that call we will walk you through the full 128-item report, including the 118 issues held back from this document.
There is no cost to that conversation and no obligation at the end of it. If you would like, we can also complete the items in section 06 first, the checks that need account access, so that your decision is made on complete information rather than a partial picture.
[ REPLACE BEFORE PUBLISHING ]
Add your contact details, booking link, phone number and email here, and your logo at the top of the page. This block is a placeholder.